Download E-books A Million Little Bricks: The Unofficial Illustrated History of the LEGO Phenomenon PDF

By Sarah Herman

Toy of the yr, Toy of the Century, maximum Toy of All Time . . . there will not be many titles that haven’t been bestowed on LEGO toys, and it’s now not challenging to determine why. From its inception within the early Nineteen Thirties correct up till this present day, the LEGO Group’s heritage is as colourful because the toys it makes. Few different playthings percentage the LEGO brand’s inventive spirit, educative advantages, resilience, caliber, and common attraction. The LEGO identify is now synonymous with playtime, however it wasn’t constantly so. This historical past charts the delivery of the LEGO crew within the workshop of a Danish wood worker and its regular progress as a small, family-run toy producer to its present place as a market-leading, award-winning model. The company’s ever-increasing catalogof products—including the earliest wood toys, plastic bricks, play issues, and different construction platforms similar to DUPLO, Technic, and MINDSTORMS—are chronicled intimately, along the producing strategy, LEGOLAND parks, authorized toys, and machine video games. research all approximately how LEGO pulled itself out of an monetary quandary and embraced know-how to make construction blocks suitable to twenty-first-century young ones and observe the colourful fan neighborhood of youngsters and adults whose conventions, web pages, and art preserve the LEGO spirit alive. As nostalgic because it is modern, one million Little Bricks could have you reminiscing approximately outdated vintage area units, ransacking through the attic for forgotten Minifigure associates, and fiddling with no matter what LEGO bricks you may get your arms on (even if it capacity sharing along with your kids).

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The full workforce got here jointly on the Emergency reaction middle (6479), a suite just like earlier waterside police bases equivalent to 1996’s metro PD Station (6598). severe staff (1998–1999) This staff of adrenalin junkies made up the opposite turn-of-the-century city liberate. the extraordinary crew contributors are effortless to identify with their recognizable black jumpsuits with coloured sleeves, visor colours, and shiny pink “X”s on their backs. Their clothes have been reflective of the colourful shades used for his or her autos and kit, surroundings the stunt group except different much less adventurous city levels. no matter if they’re attempting to holiday the land pace checklist in Land Jet 7 (6580), appearing gravity-defying stunts in Daredevil Flight Squad (6582), or risking lifestyles and limb in severe staff problem (6584) with its abseiling zip line and rocky rope bridge, they continuously seem like they’re having a great time. area Port (1999–2000) whereas LEGO area was once stretching the mind's eye of planetary trip with the likes of flying saucers and Insectoids—themes that featured colourful alien creatures—LEGO city took at the extra practical area Port. With a renewed public curiosity in area go back and forth as a result of Mars missions, those units have been clean and interesting, and the 1st real-world area designs to come back out given that 1995’s release Command—Space Port’s brand was once an up to date model with a trip veering throughout a blue and yellow circle. The astronauts’ white jumpsuits, just like these on hand with the 1st vintage area units, have been modernized with a full-face gold visor. the gap trip itself in challenge keep an eye on (6456) and the satellite-bearing rocket in Countdown nook (6454) either featured electrical bricks with mild and sound services. the hot house Port emblem could be visible to the left of this minifigure scientist, as he prepares his tools for liftoff in Mini Rocket Launcher (6452). © Kent Quon urban (1999–2002) Having constructed particular city sub-themes reminiscent of Divers and RES-Q, the LEGO workforce made up our minds to rebrand the extra conventional city units as “City. ” the recent emblem that includes a Manhattan-esque cityscape used to be the picture that encompassed units in relation to emergency companies together with police and hearth provider (Super Rescue advanced 6464) and coast defend (6435), in addition to building units akin to Roadside fix (6434) and different iconic city staples reminiscent of 2001’s Octan fuel Station (6472). In 2000 a couple of smaller, easy-to-build units geared toward five-to eight-year-olds have been published, which integrated a hearth station (6478) and a street development set (6600) made from huge ramp items and a pair of × four × three bricks. The sub-theme emblem was once altered to teach a urban surrounded via greenery. * * * whereas city was once diversifying, house was once giving little ones of the Nineteen Nineties precisely what they wanted—really remarkable spaceships. In a decade of strength Rangers, Buzz Lightyear, and toy-store queues for Thunderbirds’ Tracy Island, this era was once ruled by means of sci-fi, monster-fighting heroes, and action-packed cartoons. The LEGO Group’s personal television advertisement campaigns have been reflective of this, with more and more cinematic and dramatic realizations of the goods, corresponding to a Futuron and Blacktron advertisement which incorporated a wasteland canyon chase series comparable to many renowned sci-fi/action videos.

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