By Doug Stephens
Traditional retail is changing into more and more unstable and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway systems and airports are providing new degrees of comfort for harried commuters. excessive road and major highway have gotten the stuff of nostalgia. the massive field is wasting flooring to new types that allure shoppers via their most-trusted assistant—the cellphone. What’s subsequent? What’s the long run for you—a retailer—who is witnessing a tsunami of switch and never figuring out if this suggests greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions via taking a look into the not-so-distant retail previous and by way of having a look ahead right into a destiny that would proceed to redefine retail and its huge, immense influence on society and our economies. large demographic and financial shifts, in addition to old degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent switch, leaving patron habit completely altered. Doug Stephens, the world over well known customer futurist, examines the most important seismic shifts out there that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny tendencies that might thoroughly swap the best way we shop.
The Retail Revival presents no-nonsense readability at the realities of a very new retail industry— realities which are using many executives to melancholy. however the destiny needn't be darkish. Stephens deals wish and information for any companies wanting to capitalize on those historical shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is sensible of a courageous new period of buyer habit within which every thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t subject what kind of retail you do—if you promote whatever, someplace, you must learn Doug Stephens’ The Retail Revival. full of robust insights at the altering retail atmosphere and what sturdy shops will be wondering now, The Retail Revival is straightforward to learn, well-organized and gives crucial nutrition for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This publication captures in sharp element the deep and remarkable adjustments riding new purchaser behaviors and values. extra importantly, it bargains transparent information to manufacturers and outlets trying to adapt and evolve to satisfy solely new industry imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a serious learn for all advertising pros who're attempting to determine what’s subsequent in retail… Doug Stephens does a very good task of explaining why retail has advanced how it has, and the ebook serves as a big, depended on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, client advertising, Momentum all over the world and proprietor, los angeles Spezia style Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and considerable examples, the writer makes a compelling case for shops to conform, switch and as a result revive their reference to shoppers. Stephens offers actionable concepts with optimism and enthusiasm—just the spoonful of sugar we have to face the mandatory alterations ahead.”
—Kit Yarrow, Ph.D., shopper Psychologist; Professor, Golden Gate college; Co-Author, Gen purchase: How Tweens, kids and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply let you know why retail is within the doldrums, he tells you why retail is a huge signpost for the bigger problems of our tradition and gives a compelling, inspiring imaginative and prescient for a way forward for retail—and company, and society.”
—Eric Garland, writer of Future Inc.: How companies Can expect and take advantage of What’s Next
Read Online or Download The Retail Revival: Reimagining Business for the New Age of Consumerism PDF
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Extra info for The Retail Revival: Reimagining Business for the New Age of Consumerism
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